In a recent podcast over on Unified Communication Edge, Subha Rama, the Senior Analyst in ABI Research’s Enterprise Communications Research Group projected VoIP-based enterprise communications platforms and services will generate more than $4 billion in revenue by 2015 and she asserts that this is largely due to the wide adoption of SIP trunking.
If you’re in the UC industry, then you know all about SIP trunking—it’s been lurking on the outskirts of UC for more than a decade, but only now is it beginning to gain traction within the industry.
“Why is it growing now? And why are you suggesting that SIP trunking is somehow related to Facebook?” you’re probably wondering. Read on, my friend.
The driving force behind the adoption of SIP trunking is the same force that is drivingFacebook’s new messaging system: the quest for simplicity.
Think about it: Facebook succeeds because it enables people to connect with friends and family, share photos and even invite people to real-life events—all in one place. And the new messaging feature is integrating email, SMS and chat, so it’s virtually seamless communication across any platform. (more…)